Visual Concepts Entertainment, Inc.

Visual Concepts Entertainment is a developer of sports games founded in 1988 and based in California, USA.

The company was bought by SEGA for US$ 10 million to develop exclusive sports games for their Dreamcast console, after Electronic Arts declined to support the platform with their popular EA Sports franchise (for which Visual Concepts had developed games before). These titles were released under the SEGA Sports label.

In 2005, several years after support for the Dreamcast ended, the studio was sold to Take-Two Interactive, where it went on to form the core of the 2K Sports label.