Creative Assembly Ltd., The

The Creative Assembly is a game development studio based in Sussex (UK). It was established on 18th August 1987 by Tim Ansell. In July 2002 the Australian division The Creative Assembly International Limited was opened.

On 9th March 2005 the SEGA Sammy group announced the acquisition of The Creative Assembly, also acquiring the Australian division. In December 2010 the latter was renamed SEGA Studios Australia.