Oberon Media (UK) Limited

The company was founded as Digital Bridges Ltd. in 1998 with the ambition of providing a set of new entertainment content channels for wireless device users. They soon developed and published mobile games as well through their wholly-owned subsidiary Wireless Games. Later publishing was done under their publishing arm dbi Games.

On January 9, 2001 the company announced the opening of its North American offices, located in New York City and in San Francisco. On December 1, 2004, they announced the opening of a cross-functional operational hub in San Mateo, California, incorporating development, production and QA departments and a sales and marketing team and functioning as their North American headquarters.

In April 2005 the company was re-branded as I-Play and two months later, in June 2005, the company acquired the development studio and porting company Ditto Studios.

In May 2007 Oberon Media announced to acquire the company. Oberon integrated I-Play as publishing division and re-launched the brand in April 2008, led by Don Ryan. Next to mobile games, the scope was broadened to the casual PC games market, interactive TV, and alternate platforms such as Xbox Live Arcade and handhelds.